Development – BPL Cup in Full Swing

by bqmedia

By Wade Mutzelburg
The BPL Cup provides an opportunity for club-based teams to progress through various rounds to National Finals, to be played in parallel with the November leg of the BPL at Club Pine Rivers. This competition allows the novice bowler to play the Jack Attack format in a competitive environment at club level. Queensland currently has 12 BPL Cup competitions open for registration. These can be found by visiting the Bowls Australia Website > Events > National Events > BPL Cup.

Just a reminder about free club resources from Bowls Australia’s National Marketing Campaign Local Legends Wanted which was launched last year. Bowls Australia are aiming to increase participation and improve club health by calling individuals to visit their local club.So, what’s available to clubs?

A digital Media Kit is available to download, with the following contents:
• 60 second video
• 30 second video
• 15 second video
• 30 second radio recording
• 4x A3 print-ready poster designs
• 2x social media tiles
• 2x long web banners
• Email signature image
• Digital advertising graphics: MREC, Half page MREC and
Leaderboard
• Templated social media PDF, providing ideas for three social
media posts.

Physical signage
Clubs prepared to invest in purchasing physical signage (flyers, pull-up banners, fence signage, etc.), can receive tailored artwork with specific club logos and call to actions free-of-charge from Bowls Australia. The club can then take the artwork to a local manufacturer for production (cost of production is worn by the club). You can access everything for Local Legends Wanted by visiting the Bowls Australia website > News & Media > Local Legends Wanted.

Don’t forget Bowls Australia’s Regional Bowls Managers Lesley Bates, Micheal Sorrensen and myself are here to help get your clubs events off the ground. So feel free to get in touch.