Advertise to over 50s with Bowls Queensland

Advertise to over 50s in Queensland with BQ

Bowls Queensland can help you advertise to the Over 50s, get in touch today to see how we can help boost revenue and traffic to your website.

Why should I consider advertising with BQ?

Bowlers are an affluent consumer market, rich in potential for travel, investment, motor vehicles, home improvements, retirement housing, fashion and health products, and along with a wide range of specialist services, all sought after by our broad consumer demographic. 

Queensland Bowler magazine quick facts:

  • Distributed free to every bowls club in Queensland – 309 in total (also distributed online)
  • Monthly release (11 issues per year, Dec/Jan is a joint edition)
  • Full Colour, glossy magazine which is also available online
  • Facebook:
  • Followers: 10,000
  • Approx readership: 40,000
  • Read the latest issue here:

Circulation print – 10,000

Circulation digital – 7,000

Social media networks – reach of more than 10,000

Geographic coverage – All of QLD (with a heavy focus on SEQ where the majority of clubs are.)

Demographic – Over 50 + mainly self-funded retirees with a 60/40 gender split between men and women.

Get in touch to find out more about our print and online rates!

Advertising enquiry form

Get in contact via the form above, alternatively, you can email us at